The short version

Scott Galloway predicted on May 1, 2024: “Tiktoks Einfluss auf Streamingdienste wie Netflix und Plattformen wie Spotify” Verdict: Partially right. TikTok's share of attention and marketing budgets increased, becoming a more central video platform. However, streaming services continued to grow subscribers and ad revenue, particularly via ad-supported tiers. The prediction was directionally right about competitive pressure, but without clear share-loss…

Prediction by

Scott Galloway

On May 1, 2024

“Tiktoks Einfluss auf Streamingdienste wie Netflix und Plattformen wie Spotify”

Follow-up

TikTok's share of attention and marketing budgets increased, becoming a more central video platform. However, streaming services continued to grow subscribers and ad revenue, particularly via ad-supported tiers. The prediction was directionally right about competitive pressure, but without clear share-loss or structural damage to Netflix/Spotify's core businesses.

From the High Caliber AI network — see the AI for PR module in the course.