The short version

Scott Galloway predicted on August 23, 2024: “the streaming laggards will bounce back,' but that we will see the first streaming service close down as unbundling and rebundling lead to consolidation in the streaming industry.” Verdict: Too early to tell. No major, widely recognized subscription video streaming service has fully 'shut down' and disappeared from the market in 2024 as…

Prediction by

Scott Galloway

On August 23, 2024

“the streaming laggards will bounce back,' but that we will see the first streaming service close down as unbundling and rebundling lead to consolidation in the streaming industry.”

Follow-up

No major, widely recognized subscription video streaming service has fully 'shut down' and disappeared from the market in 2024 as of mid-2026. Several have rebranded, merged catalogs, or been folded into bundles, but they continue to operate. Smaller niche streamers have struggled or been quietly absorbed, but there is no documented case of a significant consumer-facing streaming platform that clearly 'closed down' in 2024 in the sense implied by his prediction (an outright shutdown rather than consolidation or rebranding).

From the High Caliber AI network — see the AI for PR module in the course.