The short version

Scott Galloway predicted on January 5, 2024: “In 2024 expect to see a boom in housing sales volume. … Reduced interest rates, coupled with pent-up demand (new jobs, kids, life events), will drop like prunes through the colon of housing in 2024.” Verdict: Partially right. Housing sales volume increased from 2023 lows, but not to the extent that would be…

Prediction by

Scott Galloway

On January 5, 2024

“In 2024 expect to see a boom in housing sales volume. … Reduced interest rates, coupled with pent-up demand (new jobs, kids, life events), will drop like prunes through the colon of housing in 2024.”

Follow-up

Housing sales volume increased from 2023 lows, but not to the extent that would be described as a 'boom'.

From the High Caliber AI network — see the AI for PR module in the course.