The short version

Scott Galloway predicted on January 1, 2024: “TikTok “would increasingly compete with platforms like Netflix and Spotify, as it continues to capture significant user attention.”” Verdict: Partially right. Directionally right about TikTok’s growing competition for attention. Overstated if interpreted as TikTok overtaking those platforms in their core businesses.

Prediction by

Scott Galloway

On January 1, 2024

“TikTok “would increasingly compete with platforms like Netflix and Spotify, as it continues to capture significant user attention.””

Follow-up

Directionally right about TikTok’s growing competition for attention. Overstated if interpreted as TikTok overtaking those platforms in their core businesses.

From the High Caliber AI network — see the AI for PR module in the course.