The short version

Scott Galloway predicted on January 16, 2026: “YouTube will be the primary platform of 2025.” Verdict: Called it. YouTube remained one of the largest global platforms by usage and ad revenue in 2025 and continued its expansion. While TikTok and others were strong, YouTube's continued dominance across advertising, creator content, and podcasts makes it plausible to describe it as a…

Prediction by

Scott Galloway

On January 16, 2026

“YouTube will be the primary platform of 2025.”

Follow-up

YouTube remained one of the largest global platforms by usage and ad revenue in 2025 and continued its expansion. While TikTok and others were strong, YouTube's continued dominance across advertising, creator content, and podcasts makes it plausible to describe it as a primary platform in many contexts, broadly consistent with the prediction.

From the High Caliber AI network — see the AI for PR module in the course.