The short version

Scott Galloway predicted on May 18, 2024: “TikTok will soon challenge Netflix and Spotify by using its algorithm to dominate more of our entertainment time.” Verdict: Partially right. TikTok expanded its entertainment offerings and increased user engagement, but did not dominate Netflix or Spotify, which still showed significant growth. U.S. ban attempts added complexity.

Prediction by

Scott Galloway

On May 18, 2024

“TikTok will soon challenge Netflix and Spotify by using its algorithm to dominate more of our entertainment time.”

Follow-up

TikTok expanded its entertainment offerings and increased user engagement, but did not dominate Netflix or Spotify, which still showed significant growth. U.S. ban attempts added complexity.

From the High Caliber AI network — see the AI for PR module in the course.