The short version

Scott Galloway predicted on August 21, 2024: “One was that we’ll see the first streaming service shut down this year as a return to rebundling, cost efficiency and customer satisfaction contribute to a crackdown on streaming services we’re willing to subscribe to.” Verdict: Partially right. While the trend of streaming consolidation and rebundling was accurate, no major global streaming service…

Prediction by

Scott Galloway

On August 21, 2024

“One was that we’ll see the first streaming service shut down this year as a return to rebundling, cost efficiency and customer satisfaction contribute to a crackdown on streaming services we’re willing to subscribe to.”

Follow-up

While the trend of streaming consolidation and rebundling was accurate, no major global streaming service (e.g., Netflix, Disney+, Max) completely shut down in 2024. There were restructurings, rebrandings, and mergers, but not outright shutdowns of leading platforms.

From the High Caliber AI network — see the AI for PR module in the course.