The short version

Scott Galloway predicted on January 5, 2024: “Meta’s 2024 Growth Vehicle: WhatsApp... 2024 is the year [it] bursts from Meta’s abdomen” Verdict: Partially right. WhatsApp launched significant monetization features, contributing to Meta's revenue growth. However, its contribution was not dominant compared to Instagram/Facebook, and the 'burst' was more of a strong-stirring.

Prediction by

Scott Galloway

On January 5, 2024

“Meta’s 2024 Growth Vehicle: WhatsApp... 2024 is the year [it] bursts from Meta’s abdomen”

Follow-up

WhatsApp launched significant monetization features, contributing to Meta's revenue growth. However, its contribution was not dominant compared to Instagram/Facebook, and the 'burst' was more of a strong-stirring.

From the High Caliber AI network — see the AI for PR module in the course.