The short version

Scott Galloway predicted on February 5, 2024: “Meta: growth via WhatsApp – For Galloway, WhatsApp will become Meta’s growth vehicle in 2024, above all for monetization, driving changes in social media dynamics, while Facebook will decline.” Verdict: Partially right. WhatsApp saw increasing monetization efforts, but it did not become Meta's dominant revenue driver in 2024-2025. Facebook (the app) remained a…

Prediction by

Scott Galloway

On February 5, 2024

“Meta: growth via WhatsApp – For Galloway, WhatsApp will become Meta’s growth vehicle in 2024, above all for monetization, driving changes in social media dynamics, while Facebook will decline.”

Follow-up

WhatsApp saw increasing monetization efforts, but it did not become Meta's dominant revenue driver in 2024-2025. Facebook (the app) remained a major ad vehicle and did not 'decline' in a clear structural way, though its growth is modest.

From the High Caliber AI network — see the AI for PR module in the course.