The short version

Scott Galloway predicted on November 8, 2024: ““I believe podcast revenue is going to grow faster than that of every other digital platform, with the possible exception of TikTok. My guess is that, next year, pods’ ad revenue will grow by 20+%.”” Verdict: Partially right. Industry reports showed continued strong podcast ad growth in high-teens/above (consistent with 20%+). While difficult…

Prediction by

Scott Galloway

On November 8, 2024

““I believe podcast revenue is going to grow faster than that of every other digital platform, with the possible exception of TikTok. My guess is that, next year, pods’ ad revenue will grow by 20+%.””

Follow-up

Industry reports showed continued strong podcast ad growth in high-teens/above (consistent with 20%+). While difficult to definitively prove 'faster than every other digital platform except TikTok' globally, podcast ad revenue growth generally outpaced broader digital ad averages. Directionally supported.

From the High Caliber AI network — see the AI for PR module in the course.