RECEIPT #SCOTT-
JAN 01, 2025
PREDICTION BY
Scott Galloway“YouTube will become the platform to watch in 2025 ... the media of 2025: podcasts.”
FOLLOW-UP
Through 2025–mid-2026, YouTube has become a central platform for podcasts, with many shows distributing full video episodes and clips there, and YouTube’s own “podcast” category and features expanding. Several large podcast producers have reported YouTube as their largest single distribution channel by reach, aligning with Galloway’s characterization.
ORIGINAL SOURCE
PCMA