The short version

Ben Thompson predicted on July 21, 2015: “The best distributors/aggregators/market-makers win by providing the best experience, which earns them the most consumers/users, which attracts the most suppliers, which enhances the user experience in a virtuous cycle.” Verdict: Called it. Aggregation Theory became the canonical framework for understanding platform dominance — vindicated by every subsequent FAANG earnings cycle and now cited…

Prediction by

Ben Thompson

On July 21, 2015

“The best distributors/aggregators/market-makers win by providing the best experience, which earns them the most consumers/users, which attracts the most suppliers, which enhances the user experience in a virtuous cycle.”

Follow-up

Aggregation Theory became the canonical framework for understanding platform dominance — vindicated by every subsequent FAANG earnings cycle and now cited in DOJ/FTC antitrust filings.

From the High Caliber AI network — see the AI for PR module in the course.