The short version

Tim Armstrong predicted on August 7, 2013: “a decade-long transition that will redirect of billions dollars from advertising to-based web video advertising.” Verdict: Called it. Between 2013 and 2023, there was a substantial shift of ad spending into online video, primarily through programmatic channels. Digital video ad spend grew into tens of billions annually, and the ad-tech ecosystem underwent significant…

Prediction by

Tim Armstrong

On August 7, 2013

“a decade-long transition that will redirect of billions dollars from advertising to-based web video advertising.”

Follow-up

Between 2013 and 2023, there was a substantial shift of ad spending into online video, primarily through programmatic channels. Digital video ad spend grew into tens of billions annually, and the ad-tech ecosystem underwent significant consolidation, aligning with Armstrong's forecast.

From the High Caliber AI network — see the AI for PR module in the course.