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Gartner (quoted by J.P. Morgan)
Affiliated voices (1)
- Gartner
Affiliated · 4 receipts
— From this firm —
Filed receipts
2024
3 predictions- “By 2028, brands’ organic search traffic will decrease by 50%+ as consumers embrace GenAI-powered search (70% trust from survey ~July 2023).”
Evidence from February 2026 showed a 25% decline in traditional search engine volume, halfway to the 50% forecast. While some analyses aligned with the 50%+ loss by 2028, no sources reported reaching or exceeding this threshold by May 2026, indicating an active but not yet settled outcome.
- “By 2025, 50% of consumers will significantly limit or abandon social media due to perceived decay in quality, including GenAI integration (70%+ see harm to user experience).”
Recent user discussions in December 2023 validate Gartner's forecast of a 50% reduction in social media usage by 2025, with trends materializing faster than anticipated, although concrete 2025 statistics are not yet available.
- “Gartner predicts that by 2026, traditional search engine volume will drop by 25% as market share shifts to AI chatbots and AI-driven search. Additionally, Gartner forecasts that by 2028, organic search traffic will decrease by 50% or more.”
The prediction that traditional search engine volume will drop by 25% by 2026 appears to be on track, with evidence from February 2026 showing significant shifts to AI chatbots, while the 2028 prediction is too early to evaluate.
2012
1 prediction- “Gartner analyst Laura McLellan predicted that by 2017, CMOs will spend more on IT than CIOs.”
Martech became one of the largest line items in marketing budgets - Gartnerâs own CMO Spend Surveys later put technology at roughly a quarter of marketing budgets - and the call became the canonical proof point of marketingâs tech transformation.