other
Gartner (quoted by J.P. Morgan)
Affiliated voices (1)
- Gartner
Affiliated · 4 receipts
— From this firm —
Filed receipts
2024
2 predictions- “By 2025, 50% of consumers will significantly limit or abandon social media due to perceived decay in quality, including GenAI integration (70%+ see harm to user experience).”
Recent user discussions in December 2023 validate Gartner's forecast of a 50% reduction in social media usage by 2025, with trends materializing faster than anticipated, although concrete 2025 statistics are not yet available.
- “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.”
The 2026 window is still open. Gartner's own January 2026 survey found only about a third of consumers think GenAI chatbots are as effective as search engines for learning new information, so a 25% drop in traditional search volume is not yet evident.
2023
1 prediction- “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.”
Gartner forecast a 50% or greater decrease in brands' organic search traffic by 2028. The forecast window remains open. The prior claim that search volume had already fallen 25% by February 2026 was not supported by measured evidence and concerned search-engine volume rather than brands' organic referral traffic. No comparable, independently measured 50% decline has been established here, so the outcome remains unsettled.
2012
1 prediction- “Gartner analyst Laura McLellan predicted that by 2017, CMOs will spend more on IT than CIOs.”
Martech became one of the largest line items in marketing budgets - Gartnerâs own CMO Spend Surveys later put technology at roughly a quarter of marketing budgets - and the call became the canonical proof point of marketingâs tech transformation.