The short version

Ari Paparo predicted on June 25, 2024: “The biggest trends in advertising right now are the move to advanced audiences and the use of deterministic first-party data.” Verdict: Called it. First-party data and advanced audience solutions have indeed become central to advertising strategies, validating this as a dominant trend.

Prediction by

Ari Paparo

On June 25, 2024

“The biggest trends in advertising right now are the move to advanced audiences and the use of deterministic first-party data.”

Follow-up

First-party data and advanced audience solutions have indeed become central to advertising strategies, validating this as a dominant trend.

From the High Caliber AI network — see the AI for PR module in the course.