Adtech

“If Ari Paparo had one piece of advice for everyone looking to buy ads today it would be to stop putting so much faith in measurements and look for other (read: cheaper) opportunities. I think it's very possible that will be the outcome. I would say 75% is my current estimate.”

“The biggest trends in advertising right now are the move to advanced audiences and the use of deterministic first-party data.”

“The omnibus also introduces the idea of ‘automated and machine‑readable indications of user choice’—browser or OS‑level signals that: Must be implemented by web browsers within a couple of years. Must be respected by online services when: Consent is required, or Users exercise their right to object (e.g. to direct marketing based on legitimate interests). … Negative signals (opt‑out) Will be interpreted broadly: a single ‘no tracking’ browser setting will be treated as a global refusal of: All consent‑based tracking, and All direct‑marketing processing based on legitimate interests. Positive signals (opt‑in) Will likely be declared insufficient for valid consent in virtually all practical cases: DPAs will say consent must be ‘specific’ and ‘informed’ at the service level. A generic browser‑level ‘yes to tracking’ will be considered too coarse. So the browser/OS signal risks becoming a one‑way ratchet.”

“I do not think this package, as drafted, will significantly reduce cookie consent friction. It is too timid, too complex, and leaves the most expansive EDPB interpretations intact.”