The short version

Ben Thompson predicted on January 1, 2024: “In a world of infinite content, everything 'live' will become more valuable. Shared experiences, face-to-face classrooms, sports events—these collective experiences that cannot be personalized by AI will be where future premiums lie.” Verdict: Called it. By mid-2026, the value of live, shared experiences, especially in sports and entertainment, has indeed continued to escalate.…

Prediction by

Ben Thompson

On January 1, 2024

“In a world of infinite content, everything 'live' will become more valuable. Shared experiences, face-to-face classrooms, sports events—these collective experiences that cannot be personalized by AI will be where future premiums lie.”

Follow-up

By mid-2026, the value of live, shared experiences, especially in sports and entertainment, has indeed continued to escalate. Sports rights fees and brand sponsorship for live events have increased significantly, and even education emphasizes live, cohort-based learning, supporting Thompson's prediction that "everything 'live' will become more valuable" in an era of abundant AI-generated content.

From the High Caliber AI network — see the AI for PR module in the course.