RECEIPT #BEN-TH
JAN 01, 2024
PREDICTION BY
Ben Thompson“In a world of infinite content, everything 'live' will become more valuable. Shared experiences, face-to-face classrooms, sports events—these collective experiences that cannot be personalized by AI will be where future premiums lie.”
FOLLOW-UP
By mid-2026, the value of live, shared experiences, especially in sports and entertainment, has indeed continued to escalate. Sports rights fees and brand sponsorship for live events have increased significantly, and even education emphasizes live, cohort-based learning, supporting Thompson's prediction that "everything 'live' will become more valuable" in an era of abundant AI-generated content.