The short version

Ben Thompson predicted on May 10, 2024: ““But identifying things that are common experiences are going to be more and more valuable. Common content, common classroom time, live events, like shared experiences, because anything that's individualized is just going to be completely swallowed.”” Verdict: Called it. Generative AI tools have made highly individualized content cheap and fast to create. Concurrently,…

Prediction by

Ben Thompson

On May 10, 2024

““But identifying things that are common experiences are going to be more and more valuable. Common content, common classroom time, live events, like shared experiences, because anything that's individualized is just going to be completely swallowed.””

Follow-up

Generative AI tools have made highly individualized content cheap and fast to create. Concurrently, there has been increasing advertiser and platform emphasis on live, shared experiences, such as live sports, tent-pole events, and creator-driven livestreams, and experiential marketing. Industry analysis consistently positions shared experiences as a counterweight to the commoditization of generic, algorithmically personalized content.

From the High Caliber AI network — see the AI for PR module in the course.