The short version

Brian Wieser predicted on March 18, 2025: ““Wieser now estimates U.S. ad spending growth will rise 3.6% in 2025, down from his 4.5% forecast in December 2024, and his 5.3% benchmark in September 2024.”” Verdict: Partially right. This 3.6% forecast was later superseded by a significant upward revision to 6.0% in June 2025, demonstrating it was an intermediate and not…

Prediction by

Brian Wieser

On March 18, 2025

““Wieser now estimates U.S. ad spending growth will rise 3.6% in 2025, down from his 4.5% forecast in December 2024, and his 5.3% benchmark in September 2024.””

Follow-up

This 3.6% forecast was later superseded by a significant upward revision to 6.0% in June 2025, demonstrating it was an intermediate and not final view.

From the High Caliber AI network — see the AI for PR module in the course.