The short version

Brian Wieser predicted on April 21, 2024: “Focusing specifically on retail media, Wieser predicts that this channel will soar $82 in ad by 8, which would represent about 19% of total advertising spending.” Verdict: Too early to tell. This is a forecast for 2028, so no realized outcome is available yet. It will be verifiable in or after 2028 when…

Prediction by

Brian Wieser

On April 21, 2024

“Focusing specifically on retail media, Wieser predicts that this channel will soar $82 in ad by 8, which would represent about 19% of total advertising spending.”

Follow-up

This is a forecast for 2028, so no realized outcome is available yet. It will be verifiable in or after 2028 when ad mix data is available.

From the High Caliber AI network — see the AI for PR module in the course.