Receipt
Filed August 30, 2026
The short version
Brian Wieser predicted on March 25, 2024: ““The industry analyst now expects 5.6% growth in 2024, up from a prior 5.2% annual growth forecast.”” Verdict: Partially right. This 5.6% forecast was later revised upward by Wieser himself multiple times, reaching 7.2% (excluding political) and 10.5% (including political) by September 2024, indicating it was an intermediate, later superseded forecast.
Prediction by
Brian Wieser
On March 25, 2024
““The industry analyst now expects 5.6% growth in 2024, up from a prior 5.2% annual growth forecast.””
Follow-up
This 5.6% forecast was later revised upward by Wieser himself multiple times, reaching 7.2% (excluding political) and 10.5% (including political) by September 2024, indicating it was an intermediate, later superseded forecast.
Original source
Ad Age – “US ad forecast raised to 5.6% growth for 2024”From the High Caliber AI network — see the AI for PR module in the course.
