The short version

Brian Wieser predicted on January 3, 2024: ““he predicts the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend”” Verdict: Partially right. Wieser repeatedly revised his 2024 forecast upward throughout the year, with his final forecast settling well above this initial prediction (e.g., 7.2% excluding political, 10.5% including political, by Sept 2024). This…

Prediction by

Brian Wieser

On January 3, 2024

““he predicts the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend””

Follow-up

Wieser repeatedly revised his 2024 forecast upward throughout the year, with his final forecast settling well above this initial prediction (e.g., 7.2% excluding political, 10.5% including political, by Sept 2024). This indicates his initial view underestimated the market's strength.

From the High Caliber AI network — see the AI for PR module in the course.