Receipt
Filed June 27, 2026
The short version
Brian Wieser predicted on April 10, 2024: “he currently sees an upside in ad spending as far out as 2028. In looking at specific media, he sees strength in commerce media and weakness in TV advertising.” Verdict: Called it. Outcomes for 2024-2025 strongly confirm the direction of this qualitative prediction across all points: multi-year ad spending forecasts were revised upward,…
Prediction by
Brian Wieser
On April 10, 2024
“he currently sees an upside in ad spending as far out as 2028. In looking at specific media, he sees strength in commerce media and weakness in TV advertising.”
Follow-up
Outcomes for 2024-2025 strongly confirm the direction of this qualitative prediction across all points: multi-year ad spending forecasts were revised upward, commerce/retail media showed significant strength and growth exceeding the overall market, and traditional linear TV advertising continued to face structural weakness and decline.
Original source
YouTube (Deborah Malone)From the High Caliber AI network — see the AI for PR module in the course.