We've Got Receipts

    — Topic —

    Advertising Growth

    3 receipts tracked • 83% industry hit rate

    — Filed —

    3 receipts on Advertising Growth

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    RECEIPT #BRIAN-

    APR 10, 2024

    Called it.

    PREDICTION BY

    Brian Wieser
    “he currently sees an upside in ad spending as far out as 2028. In looking at specific media, he sees strength in commerce media and weakness in TV advertising.”

    FOLLOW-UP

    Outcomes for 2024-2025 strongly confirm the direction of this qualitative prediction across all points: multi-year ad spending forecasts were revised upward, commerce/retail media showed significant strength and growth exceeding the overall market, and traditional linear TV advertising continued to face structural weakness and decline.

    Advertising GrowthCommerce MediaTV Advertising

    RECEIPT #BRIAN-

    APR 21, 2024

    Called it.

    PREDICTION BY

    Brian Wieser
    “This moderately optimistic outlook is supported by favorable economic indicators, **suggesting a return to ‘mid‑single digit growth’ reminiscent of the 2000s**.”

    FOLLOW-UP

    Industry forecasts for 2024-2025 indicated global ad growth settling into single-digit figures, with mature markets largely experiencing 'low- to mid-single-digit' growth when adjusted for inflation. This aligns with Wieser's qualitative prediction of a 'return to mid-single-digit growth' as a structural pattern.

    ORIGINAL SOURCE

    Forbes
    Advertising GrowthEconomic Trends

    RECEIPT #BRIAN-

    APR 21, 2024

    Partially right.

    PREDICTION BY

    Brian Wieser
    “Advertising spend is likely to be up **5.6% in the US this year to $360 billion**, according to financial analyst Brian Wieser.”

    FOLLOW-UP

    Directionally correct, with U.S. ad growth (ex-political) in 2024 largely reported as mid-single-digit. The precise 5.6% figure cannot be independently verified from a single public source, as comprehensive official data typically lags.

    ORIGINAL SOURCE

    Forbes
    Advertising GrowthUS Ad Market