The short version

Brian Wieser predicted on June 4, 2025: “Brian Wieser has boosted the outlook for U.S. ad-spending growth this year to 6.0%. That’s nearly double the percent change he forecast in March when he downgraded his outlook … to 3.6%.” Verdict: Still evolving. This was a mid-year upgrade based on H1 2025 performance, marking a significant reversal from earlier cautious stances.…

Prediction by

Brian Wieser

On June 4, 2025

“Brian Wieser has boosted the outlook for U.S. ad-spending growth this year to 6.0%. That’s nearly double the percent change he forecast in March when he downgraded his outlook … to 3.6%.”

Follow-up

This was a mid-year upgrade based on H1 2025 performance, marking a significant reversal from earlier cautious stances. Full-year 2025 actuals are not yet available to judge the 6.0% forecast.

From the High Caliber AI network — see the AI for PR module in the course.