The short version

Debra Aho Williamson predicted on November 27, 2018: “Facebook is making a major push for stories across all of its apps, betting that consumers and marketers will gravitate toward this form of ephemeral communication.” Verdict: Called it. The directional forecast that Stories would become a mainstream, widely used format for users and marketers was correct, even though later short-form video…

Prediction by

Debra Aho Williamson

On November 27, 2018

“Facebook is making a major push for stories across all of its apps, betting that consumers and marketers will gravitate toward this form of ephemeral communication.”

Follow-up

The directional forecast that Stories would become a mainstream, widely used format for users and marketers was correct, even though later short-form video displaced it as *the* dominant format.

From the High Caliber AI network — see the AI for PR module in the course.