RECEIPT #DEBRA-
NOV 27, 2018
PREDICTION BY
Debra Aho Williamson“Facebook is making a major push for stories across all of its apps, betting that consumers and marketers will gravitate toward this form of ephemeral communication.”
FOLLOW-UP
The directional forecast that Stories would become a mainstream, widely used format for users and marketers was correct, even though later short-form video displaced it as *the* dominant format.
ORIGINAL SOURCE
www.emarketer.com