The short version

Eric Seufert predicted on June 14, 2024: “Every platform becomes an ad network, eventually.” Verdict: Still evolving. This is a broad, long-term thesis rather than a specific, datable prediction with a clear outcome. While the AlikeAudience article cites examples consistent with this thesis (e.g., proliferation of retail media networks), the prediction itself is continuous and doesn't have a defined end-point…

Prediction by

Eric Seufert

On June 14, 2024

“Every platform becomes an ad network, eventually.”

Follow-up

This is a broad, long-term thesis rather than a specific, datable prediction with a clear outcome. While the AlikeAudience article cites examples consistent with this thesis (e.g., proliferation of retail media networks), the prediction itself is continuous and doesn't have a defined end-point for evaluation.

From the High Caliber AI network — see the AI for PR module in the course.