The short version

Eric Seufert predicted on July 1, 2020: “I believe that Apple's upcoming iOS privacy changes will significantly harm Facebook's revenue, causing a roughly 7% revenue impairment in Q2 2021 in the base case scenario.” Verdict: Called it. Meta itself estimated that Apple's App Tracking Transparency (ATT) changes cost it approximately $10 billion in 2022, which was roughly 8% of its…

Prediction by

Eric Seufert

On July 1, 2020

“I believe that Apple's upcoming iOS privacy changes will significantly harm Facebook's revenue, causing a roughly 7% revenue impairment in Q2 2021 in the base case scenario.”

Follow-up

Meta itself estimated that Apple's App Tracking Transparency (ATT) changes cost it approximately $10 billion in 2022, which was roughly 8% of its ad revenue, closely validating Seufert's base case prediction.

From the High Caliber AI network — see the AI for PR module in the course.