The short version

Eric Seufert predicted on June 14, 2024: “Retail media networks proliferated in the ‘Everything is an ad network’ paradigm because privacy restrictions have starved social media advertising platforms of the user-level data that rendered their targeting mechanisms so powerful and appealing.” Verdict: Called it. From 2024 through 2026, retail media networks have continued rapid growth, and the 'Everything is an…

Prediction by

Eric Seufert

On June 14, 2024

“Retail media networks proliferated in the ‘Everything is an ad network’ paradigm because privacy restrictions have starved social media advertising platforms of the user-level data that rendered their targeting mechanisms so powerful and appealing.”

Follow-up

From 2024 through 2026, retail media networks have continued rapid growth, and the 'Everything is an ad network' concept has become a widely used lens for industry commentary on new platforms entering advertising. The underlying reason (privacy restrictions leading to proliferation) has been borne out.

From the High Caliber AI network — see the AI for PR module in the course.