The short version

Eric Seufert predicted on June 23, 2025: “And my sense is now, that is not the case. … The prevailing wisdom isn’t there yet, but I think it will be in six months that actually we’ve seen the worst.” Verdict: Called it. Within the next year (late 2025–2026), there have not been privacy changes in mobile advertising as severe or…

Prediction by

Eric Seufert

On June 23, 2025

“And my sense is now, that is not the case. … The prevailing wisdom isn’t there yet, but I think it will be in six months that actually we’ve seen the worst.”

Follow-up

Within the next year (late 2025–2026), there have not been privacy changes in mobile advertising as severe or sweeping as ATT; instead, regulators and platforms have focused more on enforcement and incremental adjustments rather than entirely new, drastic user‑level data bans. His claim that “we’ve seen the worst” of privacy restrictions, at least in the ATT context, appears reasonably supported so far.

From the High Caliber AI network — see the AI for PR module in the course.