Receipt

    Filed August 6, 2026

    Partially right.

    The short version

    Eric Seufert predicted on January 1, 2024: “Third: All scaled social media services will offer ad‑free subscriptions in the EU. ... I believe that, by the end of 2024, every scaled social media platform will utilize a pay‑or‑okay model in the EU.” Verdict: Partially right. While Meta and TikTok introduced pay-or-okay models in the EU by the end of 2024,…

    Prediction by

    Eric Seufert

    On January 1, 2024

    Third: All scaled social media services will offer ad‑free subscriptions in the EU. ... I believe that, by the end of 2024, every scaled social media platform will utilize a pay‑or‑okay model in the EU.

    Follow-up

    While Meta and TikTok introduced pay-or-okay models in the EU by the end of 2024, not every scaled social media platform universally adopted such a model.

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