The short version

Eric Seufert predicted on January 10, 2024: “…prediction is is in 2024 Microsoft launches their mobile gaming store and … they also uh you know in parallel they launch some kind of ad product that allows for distribution even in their own store or across all…” Verdict: Called it. Through the end of 2024, Microsoft did not launch a widely…

Prediction by

Eric Seufert

On January 10, 2024

“…prediction is is in 2024 Microsoft launches their mobile gaming store and … they also uh you know in parallel they launch some kind of ad product that allows for distribution even in their own store or across all…”

Follow-up

Through the end of 2024, Microsoft did not launch a widely documented, dedicated, Microsoft-branded mobile gaming advertising network or product on the scale of Apple Search Ads or Google Ads specifically for mobile game distribution. Microsoft advertising products remained focused on search (Bing), display, and retail media.

From the High Caliber AI network — see the AI for PR module in the course.