The short version

Eric Seufert predicted on January 1, 2024: “The GAID will not be broadly deprecated in 2024. … Given the lack of traction with Privacy Sandbox on Android, I don’t foresee the deprecation of GAID taking place broadly (that is, outside of a test) this year.” Verdict: Called it. Google did not broadly deprecate GAID in 2024; it continued to be…

Prediction by

Eric Seufert

On January 1, 2024

“The GAID will not be broadly deprecated in 2024. … Given the lack of traction with Privacy Sandbox on Android, I don’t foresee the deprecation of GAID taking place broadly (that is, outside of a test) this year.”

Follow-up

Google did not broadly deprecate GAID in 2024; it continued to be available outside limited Privacy Sandbox tests.

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