Receipt
Filed May 30, 2026
The short version
Scott Galloway predicted on January 5, 2024: “Meta's 2024 Growth Vehicle: WhatsApp” Verdict: Partially right. WhatsApp monetization efforts intensified and it became an important growth vector for Meta, but core ad products on Facebook and Instagram, driven by AI improvements, remained the primary growth drivers in 2024.
Prediction by
Scott Galloway
On January 5, 2024
“Meta's 2024 Growth Vehicle: WhatsApp”
Follow-up
WhatsApp monetization efforts intensified and it became an important growth vector for Meta, but core ad products on Facebook and Instagram, driven by AI improvements, remained the primary growth drivers in 2024.
Original source
Whitney Tilson's DailyFrom the High Caliber AI network — see the AI for PR module in the course.