The short version

Scott Galloway predicted on August 21, 2024: “I think we'll see our first streamer decide to shut down this year.” Verdict: Partially right. Streaming sector saw consolidation, cost-cutting, and bundling. However, no clearly defined collapse of a major, globally recognized 'big streaming service' (like Netflix, Disney+) occurred by Aug 2026. Smaller/regional streamers merged, but the dramatic 'go pop' for a…

Prediction by

Scott Galloway

On August 21, 2024

“I think we'll see our first streamer decide to shut down this year.”

Follow-up

Streaming sector saw consolidation, cost-cutting, and bundling. However, no clearly defined collapse of a major, globally recognized 'big streaming service' (like Netflix, Disney+) occurred by Aug 2026. Smaller/regional streamers merged, but the dramatic 'go pop' for a top-tier brand is not clearly fulfilled.

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