The short version

Scott Galloway predicted on January 3, 2025: “pods’ ad revenue will grow by 20+% in 2025.” Verdict: Too early to tell. As of mid-2026, full-year 2025 global podcast ad revenue data from industry bodies was still being finalized. Early estimates suggested double-digit growth, making it plausible but not yet conclusively verified if it exceeded 20% growth.

Prediction by

Scott Galloway

On January 3, 2025

“pods’ ad revenue will grow by 20+% in 2025.”

Follow-up

As of mid-2026, full-year 2025 global podcast ad revenue data from industry bodies was still being finalized. Early estimates suggested double-digit growth, making it plausible but not yet conclusively verified if it exceeded 20% growth.

From the High Caliber AI network — see the AI for PR module in the course.