We've Got Receipts

    — Topic —

    Podcasts

    9 receipts tracked • 92% industry hit rate

    — Filed —

    9 receipts on Podcasts

    Browse all →

    RECEIPT #SCOTT-

    JAN 01, 2025

    Called it.

    PREDICTION BY

    Scott Galloway
    ““YouTube will become the platform to watch in 2025, especially as it has become the largest distribution platform for what Galloway said is the media of 2025: podcasts.””

    FOLLOW-UP

    By 2025-mid-2026, YouTube solidified its role as a central video and creator platform, becoming a leading platform for podcast distribution and consumption, and showing strong growth in Connected TV (CTV) ad dollars. Podcasts continued to grow as an ad-supported medium with high engagement. This prediction has been substantially borne out, with YouTube's centrality to video, streaming, and podcast advertising widely acknowledged.

    ORIGINAL SOURCE

    www.pcma.org
    MediaAdvertisingStreamingPodcasts

    RECEIPT #LOU-PA

    JAN 15, 2025

    Called it.

    PREDICTION BY

    Lou Paskalis
    ““2025 [the] advertising industry is going to be the symbiosis between connected TV or what we call CTV, retail media networks and then podcasts…””

    FOLLOW-UP

    In 2025, CTV and retail media networks were among the fastest-growing channels, and podcasts continued their "coming of age" in media plans. Many advertisers used CTV for upper-funnel, retail media for mid/low-funnel, and podcasts for niche engagement—effectively the "symbiosis" predicted. This triad became a widely recognized core of modern full-funnel strategy.

    Advertising IndustryCTVRetail Media NetworksPodcasts

    RECEIPT #SCOTT-

    JAN 01, 2024

    Partially right.

    PREDICTION BY

    Scott Galloway
    “AI took up the lion’s share of the 30-minute presentation, including Galloway’s prediction that Meta would become the AI company of 2025. Galloway also predicted that YouTube will become the platform to watch in 2025, especially as it has become the largest distribution platform for what Galloway said is the media of 2025: podcasts.”

    FOLLOW-UP

    Meta aggressively launched AI initiatives (Llama, Meta AI), becoming a major AI player, but not 'the' singular AI company of 2025 alongside OpenAI, Microsoft, and Google. YouTube strengthened its role in podcast distribution and video podcasts, aligning well with the prediction of becoming the platform to watch for podcasts.

    ORIGINAL SOURCE

    www.pcma.org
    AISocial MediaPodcasts

    RECEIPT #SCOTT-

    JAN 01, 2025

    Story still evolving.

    PREDICTION BY

    Scott Galloway
    “YouTube will become the platform to watch in 2025, especially as it has become the largest distribution platform for what Galloway said is the media of 2025: podcasts.”

    FOLLOW-UP

    This prediction is about 2025, which is still unfolding. Current trends confirm YouTube's increasing dominance as a podcast platform, suggesting strong directional accuracy.

    YouTubePodcastsMediaAdvertising

    RECEIPT #SCOTT-

    JAN 13, 2025

    Called it.

    PREDICTION BY

    Scott Galloway
    “podcasts [are] the media of 2025”

    FOLLOW-UP

    By 2025, surveys and industry reports indicate roughly half of US adults reported listening to a podcast in the past month. Advertisers continue to shift brand budgets into podcasting. Podcasting is strongly aligned with observed trends as one of the most strategically important media formats for both creators and advertisers.

    ORIGINAL SOURCE

    www.pcma.org
    PodcastsMedia

    RECEIPT #SCOTT-

    JAN 12, 2025

    Called it.

    PREDICTION BY

    Scott Galloway
    “Galloway also predicted that YouTube will become the platform to watch in 2025, especially as it has become the largest distribution platform for what Galloway said is the media of 2025: podcasts.”

    FOLLOW-UP

    YouTube solidified its role as a dominant podcast distribution platform throughout 2025, with many major shows prioritizing its presence. Advertisers and creators increasingly viewed it as a primary platform for long-form content, aligning with the prediction.

    ORIGINAL SOURCE

    PCMA
    YouTubePodcastsMediaStreaming

    RECEIPT #SCOTT-

    JAN 13, 2025

    Called it.

    PREDICTION BY

    Scott Galloway
    “It’s also growing faster than any ad-supported medium. It’s also kind of emblematic of the winner-take-most environment we have in digital media. There are 600,000 podcasts that put out podcasts at least once a week, and the top 10 are responsible for a third of all listenership and the top 100, two-thirds of all listenership.”

    FOLLOW-UP

    Industry research through 2024–2025 largely supported continued double-digit growth in podcast ad spend and high concentration of listening/revenue among top shows, consistent with Galloway's characterization.

    ORIGINAL SOURCE

    www.pcma.org
    PodcastsAdvertisingMedia Economics

    RECEIPT #SCOTT-

    JAN 12, 2025

    Story still evolving.

    PREDICTION BY

    Scott Galloway
    “Galloway also predicted that YouTube will become the platform to watch in 2025, especially as it has become the largest distribution platform for what Galloway said is the media of 2025: podcasts.”

    FOLLOW-UP

    Largely aligned with current trends; YouTube is indeed a primary growth platform for podcast-like content and a key channel for marketers in 2025.

    ORIGINAL SOURCE

    www.pcma.org
    YouTubePodcastsMedia