The short version

Scott Galloway predicted on January 6, 2025: “I’ve been in the podcasting business for almost a decade, and this is the first time I’ve called it the media of the year. The only ad-supported medium growing as fast as Meta, TikTok, Alphabet, and Reddit is podcasting.” Verdict: Called it. Podcast advertising and listening continued to grow robustly through 2025-2026, often…

Prediction by

Scott Galloway

On January 6, 2025

“I’ve been in the podcasting business for almost a decade, and this is the first time I’ve called it the media of the year. The only ad-supported medium growing as fast as Meta, TikTok, Alphabet, and Reddit is podcasting.”

Follow-up

Podcast advertising and listening continued to grow robustly through 2025-2026, often outpacing many traditional formats. Podcasting has indeed been among the strongest-growth ad-supported media formats, supporting his characterization.

From the High Caliber AI network — see the AI for PR module in the course.