The short version

Scott Galloway predicted on May 21, 2024: “1. TikTok pressures Netflix and Spotify is sold to a Western investor” Verdict: Partially right. TikTok increased pressure on attention and advertising budgets, aligning with 'pressures Netflix.' However, as of September 2026, Spotify has not been sold to a Western investor, remaining an independent, publicly traded company.

Prediction by

Scott Galloway

On May 21, 2024

“1. TikTok pressures Netflix and Spotify is sold to a Western investor”

Follow-up

TikTok increased pressure on attention and advertising budgets, aligning with 'pressures Netflix.' However, as of September 2026, Spotify has not been sold to a Western investor, remaining an independent, publicly traded company.

From the High Caliber AI network — see the AI for PR module in the course.