The short version

Scott Galloway predicted on August 23, 2024: “we will see the first streaming service close down” Verdict: Partially right. By mid-2025, no major global streaming brand had fully 'shut down,' though consolidation, rebranding, and bundling efforts were widespread. Some smaller or regional services exited, but not in a way that definitively fulfilled the 'first streaming service closing down' among mainstream…

Prediction by

Scott Galloway

On August 23, 2024

“we will see the first streaming service close down”

Follow-up

By mid-2025, no major global streaming brand had fully 'shut down,' though consolidation, rebranding, and bundling efforts were widespread. Some smaller or regional services exited, but not in a way that definitively fulfilled the 'first streaming service closing down' among mainstream players.

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