The short version

Scott Galloway predicted on January 1, 2025: ““YouTube will become the platform to watch in 2025, especially as it has become the largest distribution platform for what Galloway said is the media of 2025: podcasts.”” Verdict: Called it. By 2025-mid-2026, YouTube solidified its role as a central video and creator platform, becoming a leading platform for podcast distribution and consumption,…

Prediction by

Scott Galloway

On January 1, 2025

““YouTube will become the platform to watch in 2025, especially as it has become the largest distribution platform for what Galloway said is the media of 2025: podcasts.””

Follow-up

By 2025-mid-2026, YouTube solidified its role as a central video and creator platform, becoming a leading platform for podcast distribution and consumption, and showing strong growth in Connected TV (CTV) ad dollars. Podcasts continued to grow as an ad-supported medium with high engagement. This prediction has been substantially borne out, with YouTube's centrality to video, streaming, and podcast advertising widely acknowledged.

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