Receipt
Filed July 6, 2026
The short version
Scott Galloway predicted on January 1, 2025: “YouTube will become the platform to watch in 2025 ... the media of 2025: podcasts.” Verdict: Called it. Through 2025–mid-2026, YouTube has become a central platform for podcasts, with many shows distributing full video episodes and clips there, and YouTube’s own “podcast” category and features expanding. Several large podcast producers have reported YouTube…
Prediction by
Scott Galloway
On January 1, 2025
“YouTube will become the platform to watch in 2025 ... the media of 2025: podcasts.”
Follow-up
Through 2025–mid-2026, YouTube has become a central platform for podcasts, with many shows distributing full video episodes and clips there, and YouTube’s own “podcast” category and features expanding. Several large podcast producers have reported YouTube as their largest single distribution channel by reach, aligning with Galloway’s characterization.
Original source
PCMATopics
From the High Caliber AI network — see the AI for PR module in the course.