The short version

Scott Galloway predicted on January 13, 2025: “podcasts [are] the media of 2025” Verdict: Called it. By 2025, surveys and industry reports indicate roughly half of US adults reported listening to a podcast in the past month. Advertisers continue to shift brand budgets into podcasting. Podcasting is strongly aligned with observed trends as one of the most strategically important media…

Prediction by

Scott Galloway

On January 13, 2025

“podcasts [are] the media of 2025”

Follow-up

By 2025, surveys and industry reports indicate roughly half of US adults reported listening to a podcast in the past month. Advertisers continue to shift brand budgets into podcasting. Podcasting is strongly aligned with observed trends as one of the most strategically important media formats for both creators and advertisers.

From the High Caliber AI network — see the AI for PR module in the course.