The short version

Scott Galloway predicted on August 21, 2024: “One streaming service will shut down this year as a return to rebundling, cost efficiency and customer satisfaction contribute to a crackdown on streaming services we’re willing to subscribe to.” Verdict: Partially right. The streaming market saw increased bundling, price hikes, and consolidation through 2024-2026. However, no major global streaming service fully 'shut…

Prediction by

Scott Galloway

On August 21, 2024

“One streaming service will shut down this year as a return to rebundling, cost efficiency and customer satisfaction contribute to a crackdown on streaming services we’re willing to subscribe to.”

Follow-up

The streaming market saw increased bundling, price hikes, and consolidation through 2024-2026. However, no major global streaming service fully 'shut down' in the sense of disappearing entirely by mid-2026, though smaller niche services were absorbed or restructured. The consolidation trend was correct, but the specific outcome of a major shutdown was not clearly realized.

From the High Caliber AI network — see the AI for PR module in the course.