The short version

Scott Galloway predicted on August 23, 2024: “He predicts that Tiktok will compete with Spotify and come up with original music and programming.” Verdict: Partially right. TikTok has moved closer into Spotify's lane through music features and programming, and rolled out TikTok Music in some markets. However, Spotify remains the leading global music streaming subscription service, and TikTok has not…

Prediction by

Scott Galloway

On August 23, 2024

“He predicts that Tiktok will compete with Spotify and come up with original music and programming.”

Follow-up

TikTok has moved closer into Spotify's lane through music features and programming, and rolled out TikTok Music in some markets. However, Spotify remains the leading global music streaming subscription service, and TikTok has not yet become a full-scale direct replacement or equal competitor to Spotify’s core subscription model.

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