The short version

Brian Wieser predicted on April 21, 2024: ““Advertising expenditures in the United States are projected to rise by 5.6% this year, reaching $360 billion, as reported by financial analyst Brian Wieser.” AND “For this year, digital ad revenues are anticipated to increase by 10.7%, nearly doubling the overall growth in advertising expenditures.” AND “Focusing specifically on retail media, Wieser predicts…

Prediction by

Brian Wieser

On April 21, 2024

““Advertising expenditures in the United States are projected to rise by 5.6% this year, reaching $360 billion, as reported by financial analyst Brian Wieser.” AND “For this year, digital ad revenues are anticipated to increase by 10.7%, nearly doubling the overall growth in advertising expenditures.” AND “Focusing specifically on retail media, Wieser predicts that this channel will soar ... which would represent about 19% of total advertising spending.””

Follow-up

The overall 2024 ad growth forecast of 5.6% was later revised upwards by Wieser. However, the specific predictions for digital ad revenue growth (10.7%) and retail media's share (~19%) for 2024 lack outcome data in the provided material, making their accuracy indeterminate.

From the High Caliber AI network — see the AI for PR module in the course.