The short version

Brian Wieser predicted on April 21, 2024: “Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend.” Verdict: Too early to tell. This is a prediction for 2028, which has not yet occurred. Intermediate data shows strong growth in retail media, validating the directional call, but the…

Prediction by

Brian Wieser

On April 21, 2024

“Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend.”

Follow-up

This is a prediction for 2028, which has not yet occurred. Intermediate data shows strong growth in retail media, validating the directional call, but the specific numerical targets for 2028 cannot be judged yet.

From the High Caliber AI network — see the AI for PR module in the course.