RECEIPT #BRIAN-
APR 21, 2024
PREDICTION BY
Brian Wieser“Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend.”
FOLLOW-UP
This is a prediction for 2028, which has not yet occurred. Intermediate data shows strong growth in retail media, validating the directional call, but the specific numerical targets for 2028 cannot be judged yet.
ORIGINAL SOURCE
www.forbes.com